Last night at the library, I told the librarians about nanowrimo, as it's the sort of thing that libraries are supposed to have fun with. They'd never heard of it. The librarians commenced discussing why they hadn't written novels yet, and that they'd like to, but they had no idea what to write. One of the librarians voiced a long-held desire to become an editor/proofreader. She could do that very well, she felt.
Little by little, it spreads.