Because I am at times a disagreeable wench, and an easily-irritated one on some fronts, I decided to make a minor nuisance of myself to Applebee's. See, hcolleen watches HGTV, and when she is watching it, I will sometimes sit down and join her. Strangely enough, since I'm almost the target demographic for the commercials on that channel, many of them don't offend me or insult my intelligence! And then Applebee's had a commercial on. It was a decent commercial! It showed videos of people having fun there! Then it exhorted people to come to their website (I do believe that it avoided the odious 'Log On') ... to the page they set up. The screen showed a perfectly inoffensive link. The voice-over included the dread word "backslash". Unless you've never been taught the difference, or you are under the age of ten, or you are dyslexic, there is no excuse for getting this wrong, and someone should have caught it before it was put on TV. I sent in a cranky message. Technical ignorance doesn't need to be spread. Really.
So I'm encouraging other people who see technical inaccuracy and are annoyed by it to take five minutes and point it out to someone who's more likely to be able to do something about it. Yes, it's work that you shouldn't have to do, and sometimes it will accomplish exactly nothing. But it might help make the world a little less annoying if it catches on.
I also emailed the local radio station that has that stupid "Log on! And hear us!" thing, where they mean "Visit our website, you don't need to sign up or anything."